The strength of the PureGym culture is that it's been created by our people

Our teams helped to define the values and behaviours which form the foundations of our culture and how we work every day to deliver the best possible experience for our members. We are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be.

Our Values

At Puregym we:

A white icon of two hands cupping a heart, set against a rounded teal square background.

Make a Difference

Excite and inspire others. 'Own it' and be the best we can be.

A white icon of two hands cupping a heart, set against a rounded teal square background.

Stand Shoulder to Shoulder

Collaborate and share with each other. Include everyone and embrace uniqueness

A white icon of two hands cupping a heart, set against a rounded teal square background.

Focus on the Detail

Care about the little things. Have determination and resilience to get the job done.

A white icon of two hands cupping a heart, set against a rounded teal square background.

Play to Win

Improve and Innovate - never get complacent. Challenge ourselves and each other. Celebrate our success.

A collage of diverse people and gym staff members wearing PureGym blue shirts in various settings.
Black outlined "P" shape with a teal circle.

'Free to be You' at Puregym

Diversity and inclusion is important to us and we’ve created a central philosophy of ‘Free to Be’, where our people feel free to bring their whole, authentic selves to work, and share their different ideas and experiences, drawing on these to become stronger and having a greater impact on the health and happiness of our nation. All of us at PureGym are passionate about our Free to Be ethos and we have dedicated forums to ensure that we are consistently listening, evolving and driving positive change.

Black circle with "Free to Be" text, a teal dot, and a question mark.
Black outlined "P" shape with a teal circle.

Learning Moments

Continually learning and developing yourself both personally and professionally is something we really value in our people, and there are loads of opportunities to do this at PureGym.

Learning is more than completing an e-learning module - it’s every conversation you have with other PureGymmers and our members. It’s listening to a podcast or taking part in a webinar. It’s learning from your mistakes. It’s staying open to all of the opportunities around you and making small improvements every day.

A PureGym personal trainer instructing a client using a massage gun in a gym setting.
A man speaks to a group of colleagues during a collaborative workshop or training session.

Our Learning team work hard to bring you all the knowledge you need to do your job well, including a suite of online learning modules, our Development Pathways for our Gym Ops team, access to professional qualifications for our PureGymmers in the Centre and toolkits and information on our internal Intranet. But it shouldn’t stop there. There are loads more ways you can support your own development too.

Black outlined "P" shape with a teal circle.

Puregym Employee Groups

Teal circular logo with a gray center, containing a white abstract icon and the text Employee Voice Forum curving along the bottom.

Our Employee Voice Forum is a curated, passionate group of people from across our business.

They are the voice of the communities they work in. They provide regular feedback and valuable insights that help influence our decision-making for the business. They play a key role in helping our people feel heard and making PureGym a special place to be.

Teal circular logo with gray center, featuring a white abstract shape and the text INCLUSION NETWORK.

Our Inclusion Network is made up of people from all walks of life. They help us shape PureGym’s culture and drive forward our Diversity, Equity & Inclusion initiatives.  

We want our gyms and centres to be places for everyone, where people can bring their authentic selves to train and work. The Inclusion Network helps make this possible, by pushing our understanding of people's needs, beliefs and motivations.

We'd Encourage You to

Make time regularly to focus on your personal development

Take advantage of performance conversations and 1-1s with your line manager

Ask for feedback on work you’ve done from people you work with regularly

Spend time with PureGymmers in other parts of the business to learn what they do

And to